Fashion Media Essay Example | Topics and Well Written Essays - 2250 words

Fashion Media - Essay Example The targeted audience for the magazines consists of people having interest in fashion. The main aim of fashion magazines is to sell clothes and display clothing in an artistic way for public interest. Individuals having deep love and high interest for fashion write fashion blogs. The aim of the writers is to share a unique fashion sense with the rest of the population. Blogs appear on the internet and their number is rapidly increasing. Posts on fashion blogs include pictures and daily updates of the latest fashion finds (Miller, M. 2012, 315). The intended audience of blogs includes people who love and enjoy exploring new trends. The writings on the blogs give ordinary individuals a chance to express their opinions and place their mark on the world of fashion. Although the discipline of fashion writing does not have set rules, there are many traits and commonalities found in it. In writing fashion articles, a specific format has to be followed. For instance, the articles are written in first person narration since it is an opinion piece. Writers in fashion industry are supposed to use sophisticated and an informed voice of authority, while considering the expectations of the audience. They should also use short and clear sentences that are easy to read. The writers have a necessity of producing an appealing mental image by use of descriptive language. For instance, instead of describing something as simply â€Å"yellow†, the writer should use a word like â€Å"lemon† or â€Å"sunny† for creating a vivid image. Fashion writing makes use of distinguished lexicon from other writing forms, for instance, the unconventional use of the syntax is typified as modern and... This essay approves that today, fashion writings are found when flipping through art and fashion magazines. However, the art press locates fashion writings within the wider social and cultural dialogues, reflecting upon the cultural, social, economical and psychological implications of dress. The theory of fields, developed by Bourdieu’s, offers an insightful starting point that helps in the understanding of media field paradigm. The theory argues that the society is divided into semiautonomous fields that are structured around the opposition between the economic and political capital and cultural capital. Fields are distinguished both in regards to their degree of autonomy from dominant political forces and specific capital that is valued therein. However, it is complex to locate journalism within the field theory. Fashion writings have a unique power of investigating other fields, including music and politics. The power impacts on the profession’s autonomy through the criticality of the writings it produces. This report makes a conclusion that fashion writing is a wonderful form of expression and can lead to many prospective careers. This type of writing allows individuals in the industry to convey their uniqueness in an artistic manner. Although the purpose of fashion writing is promoting and selling designer clothing and trends, writers have an advantage of working in an advantageous and valuable career. Fashion writers have an opportunity of achieving an excellent lifestyle and becoming a major influence in the industry while pursuing the career. Fashion is undergoing a deep technological and social change. The changes include from fashion magazines to fashion blogs and fashion plates to fashion films.